1. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
2. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
3. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS360 BUS130 JOUR450 PRA330
8. Business for communicators: the essential guide to success in corporate and public affairs Duhé, Sandra C., 1968- New York : Routledge, Taylor & Francis Group, 2022. PRA470
10. Ongoing crisis communication: planning, managing, and responding Coombs, W. Timothy, Thousand Oaks, California : SAGE Publications, Inc, [2023] PRA450
