Business for communicators : the essential guide to success in corporate and public affairs
"Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence, explaining business basics, or how business sense is applied in corporate settings. The text delves into the details of corporate finance, accounting, marketing, strategy, operations and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and postgraduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Duhé, Sandra C., 1968- |
| Subject: |
Success in business Business Communication in management |
| Publication Year: | 2022 |
| Language: | English |
| Published: | New York : Routledge, Taylor & Francis Group, 2022. |
| ISBN: | 9780367430085 0367430088 |
| Notes: | Includes bibliographical references and index. Why you need to speak the language of business -- Capitalism: its benefits and discontents -- A micro and macro view of the economy -- The art and science of financial statements -- How and why finance rules the business world -- Marketing envy and other observations -- Getting comfortable with the quants -- Why you cannot ignore operations management -- The care and feeding of human capital -- What is strategy? -- And here comes legal -- Last but not least: business ethics. |
| Course: |
PRA470 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 650.1 DUH 2022 | Available |