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Corporate communication
Argenti, Paul A., author.
New York, NY : McGraw Hill LLC, [2023]
"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Argenti, Paul A., |
| Subject: |
Communication in management Communication in organizations |
| Publication Year: | 2023 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2023] |
| ISBN: | 9781265481827 1265481822 |
| Notes: | Includes bibliographical references and index. |
| Course: |
ENG212 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.45 ARG 2023 | Available |