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Advertising, promotion, and other aspects of integrated marketing communications
Andrews, J. Craig, author
Mason, OH : Cengage, [2025]
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Andrews, J. Craig, |
| Subject: |
Communication in marketing Sales promotion Advertising Direct marketing |
| Publication Year: | 2025 |
| Language: | English |
| Published: | Mason, OH : Cengage, [2025] |
| ISBN: | 9780357983973 0357983971 |
| Notes: | Previous editions: 2018, 2013. Includes bibliographical references (pages 608-671) and indexes. |
| Course: |
BUS304 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.82 SHI 2025 | Available |