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Strategic sport communication
Pedersen, Paul Mark, author.
Champaign, IL : Human Kinetics, [2025]
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Pedersen, Paul Mark, |
| Subject: |
Sports administration Communication in sports |
| Publication Year: | 2025 |
| Language: | English |
| Published: | Champaign, IL : Human Kinetics, [2025] |
| ISBN: | 9781718221475 1718221479 |
| Notes: | " With HK propel assess" --Cover. Includes bibliographical references (pages 375-408) and index. |
| Course: |
JOUR231 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 796.069 PED 2025 | Available |