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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E., author.
Upper Saddle River : Pearson, 2022.
"A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world." --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Clow, Kenneth E., |
| Subject: |
Communication in marketing Advertising |
| Publication Year: | 2022 |
| Language: | English |
| Published: | Upper Saddle River : Pearson, 2022. |
| ISBN: | 9781292411217 129241121X |
| Notes: | Includes bibliographical references (pages 435-449) and indexes. |
| Course: |
PRA420 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 659.1 CLO 2022 | Available |