11. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
13. Journal of advertising. DeKalb, Ill. : Board of Directors, American Academy of Advertising, 1972- BUS130 BUS304
14. Adjust: how ads shape what you think and do and what to do about it Di Lorenzo, Alessandra, ©2025 PRA310 PRA460
15. Online marketing: 3 manuscripts in 1 book, including : digital marketing, social media, marketing analytics Spencer, Santino. [S.l.] : [s.n.], [2023]. BUS340
16. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
17. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
19. Hidden persuasion: 33 psychological influence techniques in advertising Andrews, Marc, 1978- Amsterdam : Bis, 2019. PRA310
