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Adjust : how ads shape what you think and do and what to do about it
Di Lorenzo, Alessandra, author.
©2025
"Today, ads are embedded in everything we watch, scroll, and buy — powering the platforms we rely on and shaping what we see, often without us realising it. ADJUST takes you inside the digital ad industry to explain, in clear terms, how this system really works — from data tracking and real-time auctions to the psychological tricks designed to influence what we do next.Part insider’s guide, part cultural unpacking, this book shows how advertising has quietly become the business model of the internet — and what that means for our choices, our attention, and our sense of self. It’s not a critique — it’s the missing manual for understanding the system shaping your digital life." --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Di Lorenzo, Alessandra, |
| Subject: |
Internet advertising Internet marketing |
| Publication Year: | 2025 |
| Language: | English |
| Published: | ©2025 |
| ISBN: | 9798310236721 |
| Notes: | Includes bibliographical references (pages 242-253). |
| Course: |
PRA310 PRA460 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 659.144 DIL 2025 | Available |