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隠形說服力 : 讓你甘心掏錢的廣告心理學
Andrews, Marc,
台北市 : 旗標出版股份有限公司, 2016.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Andrews, Marc, 1978- |
| Subject: |
Advertising Persuasion (Psychology) Visual communication |
| Publication Year: | 2016 |
| Language: | Chinese |
| Published: | 台北市 : 旗標出版股份有限公司, 2016. |
| ISBN: | 9789863123781 9863123781 |
| Notes: | Translation of: Hidden persuasion : 33 psychological influences techniques in advertising. Includes bibliographical references (p. 182-185). |
| Course: |
PRA310 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| Chinese Book (5/F) | 964.2 615 2016 | Available |