Hey, Whipple, squeeze this : the classic guide to creating great ads
"Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: - The Supreme Importance of Authenticity: Figuring out how to say it believably - The Virtues of Simplicity: Figuring out how to say it quickly - Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building - Storytelling Platforms: Creating ideas that create ideas"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Sullivan, Luke, |
| Subject: | Advertising copy |
| Publication Year: | 2016 |
| Language: | English |
| Published: | Hoboken : Wiley, 2016. |
| ISBN: | 9781119164005 1119164001 9781119164005 (paperback) |
| Notes: | Revised edition of the author's Hey Whipple squeeze this!, 2012. Includes bibliographical references (pages 417-420) and index. |
| Course: |
PRA310 PRA440 |
Availability at HKSYU Library
Online Resources
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.132 SUL 2016 | Available |