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借鉴的艺术 : 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas
Earls, Mark, author.
北京市 : 人民邮电出版社, 2017.
本书是一本视角新颖,见解独到的关于市场营销的书.在广泛研究和大量可靠实例的基础上,作者为广大读者提供了可供效仿,借用的50多种策略,可帮助读者理解并成功传播产品创意
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Earls, Mark, |
| Subject: |
Marketing Consumer behavior Advertising |
| Publication Year: | 2017 |
| Language: | Chinese |
| Published: | 北京市 : 人民邮电出版社, 2017. |
| ISBN: | 9787115439314 7115439311 |
| Notes: | Translation of: Copy copy copy : how to do smarter marketing by using other people's ideas. Includes bibliographical references. |
| Course: |
BUS540 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| Chinese Book (2/F) | 496 302 2017 | Available |