1. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
2. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
3. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
4. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
5. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
6. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
7. Digital marketing excellence: planning, optimizing and integrating online marketing Chaffey, Dave, 1963- London ; Routledge, 2023. BUS130
8. Essentials of services marketing Wirtz, Jochen, Harlow : Pearson Education Limited, [2023] SW509 BUS130 SW480
