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Essentials of marketing : a marketing strategy planning approach
Cannon, Joseph P. (Assistant professor of marketing), author.
New York, NY : McGraw Hill LLC, [2024]
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Cannon, Joseph P. (Assistant professor of marketing), |
| Subject: | Marketing |
| Publication Year: | 2024 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2024] |
| ISBN: | 9781266124983 1266124985 |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
BUS130 BUS240 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 PER 2024 | Available |