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Principles of marketing for a digital age
Tuten, Tracy L., author.
London ; SAGE, [2024]
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Tuten, Tracy L., 1967- |
| Subject: |
Internet marketing Marketing |
| Publication Year: | 2024 |
| Language: | English |
| Published: | London ; SAGE, [2024] |
| ISBN: | 9781529779790 1529779790 |
| Notes: | Previous edition: 2020. Includes bibliographical references (pages [437]-462) and index. |
| Course: |
BUS130 IFYP021 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 TUT 2024 | Available |