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Essentials of services marketing
Wirtz, Jochen, author.
Harlow : Pearson Education Limited, [2023]
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Wirtz, Jochen, |
| Subject: | Service industries |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Harlow : Pearson Education Limited, [2023] |
| ISBN: | 9781292425191 1292425199 |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
BUS130 SW480 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 WIR 2023 | Available |