Debug: No search context available for navigation
Essentials of marketing research / Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison
Hair, Joseph F., Jr., author.
New York, NY : McGraw Hill LLC, [2024]
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Hair, Joseph F., Jr., 1944- |
| Subject: | Marketing research |
| Publication Year: | 2024 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2024] |
| ISBN: | 9781266261503 1266261508 |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
BUS320 BUS472 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83 ESS 2024 | Available |