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Principles of marketing
Kotler, Philip, author.
Hoboken, NJ : Pearson, [2023]
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Kotler, Philip, |
| Subject: | Marketing |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Hoboken, NJ : Pearson, [2023] |
| ISBN: | 9780137864898 0137864892 9781292449364 1292449365 |
| Notes: | Revised edition of Principles of marketing, 2019. Includes bibliographical references (pages 689-737) and indexes. |
| Course: |
IFYP021 BUS130 BUS304 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 KOT 2023 | Available |