71. 战略品牌管理: 企业与顾客协同战略 = Strategic brand management : firm-customer synergistic branding strategy 何佳訊, 北京 : 中国人民大学出版社, 2021. BUS502
74. The IPO playbook: an insider's perspective on taking your company public and how to do it right Cakebread, Steve, Saratoga, CA : Silicon Valley Press, [2020] PRA470
75. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
76. The psychology of marketing: cross-cultural perspectives Farnham, Surrey, England : Gower, c2010. PSY306
77. The Journal of consumer research Chicago, Ill. : University of Chicago Press. BUS130 BUS304 EBSCOhost EJS Access online version
78. E-commerce: business, technology, society Laudon, Kenneth C., 1944- Harlow, England : Pearson, [2024] BUS383 BUS307
79. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Scott, David Meerman, Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] GDM524
