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The IPO playbook : an insider's perspective on taking your company public and how to do it right
Cakebread, Steve, author.
Saratoga, CA : Silicon Valley Press, [2020]
In The IPO Playbook, veteran CFO Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners. While and IPO isn't right for every business, The IPO Playbook shows readers how the discipline of preparing for an IPO can help ensure the financial health of any business.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Cakebread, Steve, |
| Subject: |
Going public (Securities) Direct marketing |
| Publication Year: | 2020 |
| Language: | English |
| Published: | Saratoga, CA : Silicon Valley Press, [2020] |
| ISBN: | 9781733959124 1733959122 |
| Notes: | Includes index. Introduction: The role of an IPO in a company's story -- The decision to go public -- All aboard -- Assessment -- The people -- The systems -- Governance -- The bankers -- The investors -- Getting to IPO day -- The road show -- IPO day -- The journey begins -- Afterword: Looking back. |
| Course: |
PRA470 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.15224 CAK 2020 | Available |