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The IPO playbook : an insider's perspective on taking your company public and how to do it right

Cakebread, Steve, author.
Saratoga, CA : Silicon Valley Press, [2020]

In The IPO Playbook, veteran CFO Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners. While and IPO isn't right for every business, The IPO Playbook shows readers how the discipline of preparing for an IPO can help ensure the financial health of any business.

Bibliographic Information


Format: Book
Author: Cakebread, Steve,
Subject: Going public (Securities)
Direct marketing
Publication Year:2020
Language:English
Published:Saratoga, CA : Silicon Valley Press, [2020]
ISBN:9781733959124
1733959122
Notes:Includes index.
Introduction: The role of an IPO in a company's story -- The decision to go public -- All aboard -- Assessment -- The people -- The systems -- Governance -- The bankers -- The investors -- Getting to IPO day -- The road show -- IPO day -- The journey begins -- Afterword: Looking back.
Course: PRA470

Availability at HKSYU Library


Location Call number Status
English Book (4/F) 658.15224 CAK 2020 Available