The new rules of marketing & PR : how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly
"As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!" --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Scott, David Meerman, |
| Subject: |
Internet marketing Internet in public relations |
| Publication Year: | 2024 |
| Language: | English |
| Published: | Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] |
| ISBN: | 9781394282166 1394282168 |
| Notes: | Includes index. |
| Course: |
GDM524 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 SCO 2024 | Available |