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The psychology of marketing : cross-cultural perspectives
Farnham, Surrey, England : Gower, c2010.
Bibliographic Information
| Format: | Book |
|---|---|
| Subject: |
Marketing Consumer behavior Consumer's preferences |
| Publication Year: | 2010 |
| Language: | English |
| Published: | Farnham, Surrey, England : Gower, c2010. |
| ISBN: | 9780566089039 0566089033 9780566089046 0566089041 9780566089039 (hardback : alk. paper) 9780566089046 (ebook) |
| Notes: | Includes bibliographical references and index. Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing. |
| Course: |
PSY306 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.80019 PSY 2010 | Available |