1. Zag: the number-one strategy of high-performance brands : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : AIGA : c2007. PRA430
2. The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : New Riders, c2006. PRA440
4. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102
5. 战略品牌管理: 创建、评估和管理品牌资产 = Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane, 1956- 北京 : 中国人民大学出版社, 2020. BUS502
9. 战略品牌管理: 企业与顾客协同战略 = Strategic brand management : firm-customer synergistic branding strategy 何佳訊, 北京 : 中国人民大学出版社, 2021. BUS502
