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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview
Neumeier, Marty.
Berkeley, Calif. : New Riders, c2006.
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Neumeier, Marty. |
| Subject: |
Brand name products Brand name products Branding (Marketing) |
| Publication Year: | 2006 |
| Language: | English |
| Published: | Berkeley, Calif. : New Riders, c2006. |
| ISBN: | 9780321348104 0321348109 0321348109 (pbk.) |
| Notes: | "AIGA" -- Cover. Includes bibliographical references (p. 181-187) and index. |
| Course: |
PRA440 |
Availability at HKSYU Library
Online Resources
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.827 NEU 2006 | Available |