Debug: No search context available for navigation
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, author.
Harlow, Essex : Pearson Education Limited, [2020]
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Keller, Kevin Lane, 1956- |
| Subject: | Brand name products |
| Publication Year: | 2020 |
| Language: | English |
| Published: | Harlow, Essex : Pearson Education Limited, [2020] |
| ISBN: | 9781292314969 1292314966 |
| Notes: | Actually published in 2019. "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020." Includes bibliographical references and index. |
| Course: |
PRA130 GEB102 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.827 KEL 2020 | Available |