61. How to go viral and reach millions: top persuasion secrets from social media superstars, Jesus, Shakespeare, Oprah, and even Donald Trump Romm, Joseph, Eugene, OR : Luminare Press, [2018] SOC413
62. Platform revolution: how networked markets are transforming the economy and how to make them work for you Parker, Geoffrey (Geoffrey G.), New York : W.W. NORTON & Company, 2017 SOC345
63. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
64. Marketing in creative industries: value, experience and creativity Troilo, Gabriele, London ; Palgrave Macmillan, 2015. ACT314
65. Sports marketing and the psychology of marketing communication East Sussex : Psychology Press, c2004 JOUR231
66. Strategic social media: from marketing to social change Mahoney, L. Meghan, Hoboken, New Jersey : Wiley & Sons Inc., [2024] SOC413
68. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
70. 品牌思维: 世界一线品牌的7大不败奥秘 = Rethinking prestige branding Schaefer, Wolfgang, 北京 : 中国华侨出版社, 2021. BUS502
