Debug: No search context available for navigation
Platform revolution : how networked markets are transforming the economy and how to make them work for you
Parker, Geoffrey (Geoffrey G.), author.
New York : W.W. NORTON & Company, 2017
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Parker, Geoffrey (Geoffrey G.), |
| Subject: |
Internet marketing Strategic planning |
| Publication Year: | 2017 |
| Language: | English |
| Published: | New York : W.W. NORTON & Company, 2017 |
| ISBN: | 9780393354355 0393354350 |
| Notes: | Includes bibliographical references (pages 301-323) and index. First published as a Norton paperback 2017 -- Title page verso. Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. |
| Course: |
SOC345 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.872 PAR 2017 | Available |