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Sports marketing and the psychology of marketing communication
East Sussex : Psychology Press, c2004
Bibliographic Information
| Format: | Book |
|---|---|
| Subject: |
Sports Communication in marketing |
| Publication Year: | 2004 |
| Language: | English |
| Published: | East Sussex : Psychology Press, c2004 |
| ISBN: | 9780805848267 0805848266 9780805857900 0805857907 0805848266 (cloth: alk. paper) 9780805848267 (hbk.) 0805857907 (pbk.: alk. paper) |
| Series: | Advertising and consumer psychology |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
JOUR231 |
Availability at HKSYU Library
Online Resources
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 338.43 SPO 2004 | Available |