1. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
2. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
4. Journal of the Academy of Marketing Science. Greenvale, N.Y. : Academy of Marketing Science, 1973- BUS130 BUS340 BUS351 BUS360 BUS380
5. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
8. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
9. Digital marketing excellence: planning, optimizing and integrating online marketing Chaffey, Dave, 1963- London ; Routledge, 2023. BUS130
10. Journal of marketing management. Helensburgh, Scotland : Westburn Publishers BUS130 BUS304 BUS360
