1. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
2. Sports marketing and the psychology of marketing communication East Sussex : Psychology Press, c2004 JOUR231
3. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
4. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
6. Business and professional communication: putting people first Floyd, Kory, New York : McGraw-Hill Education, [2020] ECON460
7. International journal of business communication. Thousand Oaks, CA : Sage Publications, 2014- BUS303
8. The leader's guide to storytelling: mastering the art and discipline of business narrative Denning, Stephen, San Francisco, CA : Jossey-Bass, an imprint of Wiley, 2011. GEB105