1. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
2. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
4. Marketing: real people, real choices Solomon, Michael R., Hoboken, NJ : Pearson, [2025] IFYP021 BUS240
8. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
9. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
10. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
