Marketing : real people, real choices
Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Solomon, Michael R., |
| Subject: | Marketing |
| Publication Year: | 2025 |
| Language: | English |
| Published: | Hoboken, NJ : Pearson, [2025] |
| ISBN: | 9780138116149 0138116148 |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
IFYP021 BUS240 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.80023 SOL 2025 | Available |