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6. Advanced social media marketing: how to lead, launch, and manage a successful social media program Funk, Tom, 1965- [Berkeley, CA] : Apress, c2013. SOC413
7. The social media bible: tactics, tools & strategies for business success Safko, Lon. Hoboken, N.J. : John Wiley & Sons, c2012. JOUR395
9. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
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