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Social media strategy : marketing, advertising, and public relations in the consumer revolution
Quesenberry, Keith A., author.
Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025]
"This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Quesenberry, Keith A., 1971- |
| Subject: |
Internet marketing Internet advertising Social media Internet in public relations |
| Publication Year: | 2024 |
| Language: | English |
| Published: | Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025] |
| ISBN: | 9781538167090 1538167093 |
| Notes: | Revised edition of the author's Social media strategy, [2021] Includes bibliographical references and index. |
| Course: |
SOC413 JOUR395 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 QUE 2025 | Available |