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The social media bible : tactics, tools & strategies for business success

Safko, Lon.

Hoboken, N.J. : John Wiley & Sons, c2012.

Format:	Book
Author:	Safko, Lon.
Subject:	Internet marketing Social media Online social networks Electronic commerce
Publication Year:	2012
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, c2012.
ISBN:	9781118269749 1118269748 9781118269749 (pbk.) 1118269748 (pbk.)
Notes:	Previous ed.: 2010. Includes index. pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
Course:	JOUR395