Social media marketing : a strategic approach
"Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand."--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Zahay, Debra L., |
| Subject: |
Viral marketing Social media Marketing Internet marketing |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Boston, MA : Cengage, [2023] |
| ISBN: | 9780357516188 0357516184 |
| Notes: | Includes bibliographical references and index. |
| Course: |
BUS340 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 SOC 2023 | Available |