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Social media strategy : marketing, advertising, and public relations in the consumer revolution

Quesenberry, Keith A., author.
Chicago : Rand McNally, 1970.

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Bibliographic Information


Format: Book
Author: Quesenberry, Keith A., 1971-
Subject: Internet marketing
Internet advertising
Social media
Internet in public relations
Publication Year:2021
Language:English
Published:Chicago : Rand McNally, 1970.
ISBN:9781538138175
1538138174
Notes:Includes bibliographical references and index.
Course: SOC413
JOUR395

Availability at HKSYU Library


Location Call number Status
English Book (5/F) 658.872 QUE 2021 Available