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Social media strategy : marketing, advertising, and public relations in the consumer revolution
Quesenberry, Keith A., author.
Chicago : Rand McNally, 1970.
"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Quesenberry, Keith A., 1971- |
| Subject: |
Internet marketing Internet advertising Social media Internet in public relations |
| Publication Year: | 2021 |
| Language: | English |
| Published: | Chicago : Rand McNally, 1970. |
| ISBN: | 9781538138175 1538138174 |
| Notes: | Includes bibliographical references and index. |
| Course: |
SOC413 JOUR395 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 QUE 2021 | Available |