1. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
2. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
3. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
4. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
5. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
