1. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
2. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
3. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
4. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
6. Growth hacker marketing: a primer on the future of PR, marketing, and advertising Holiday, Ryan. London : Profile Books Ltd., 2014. PRA420
8. Advanced social media marketing: how to lead, launch, and manage a successful social media program Funk, Tom, 1965- [Berkeley, CA] : Apress, c2013. SOC413
