Debug: No search context available for navigation
M : marketing
Grewal, Dhruv, author.
New York, NY : McGraw Hill LLC, [2025]
"In this edition we continue to emphasize how marketing has evolved into its present-day, integral business function of creating value. We also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Grewal, Dhruv, |
| Subject: | Marketing |
| Publication Year: | 2025 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2025] |
| Notes: | Includes bibliographical references and indexes. |
| Course: |
BUS304 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 GRE 2025 | Available |