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MKTG 14 : principles of marketing
Lamb, Charles W., author.
©2025
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Lamb, Charles W., |
| Subject: | Marketing |
| Publication Year: | 2025 |
| Language: | English |
| Published: | ©2025 |
| ISBN: | 9780357929216 0357929217 |
| Notes: | Includes bibliographical references and index. The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions. |
| Course: |
BUS304 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 LAM 2025 | Available |