11. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
14. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
16. The journal of consumer research. Chicago, Illinois : Journal of Consumer Research, [1974]- BUS340 BUS130 BUS304 BUS380
17. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
19. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
20. The consumer society: myths and structures Baudrillard, Jean, 1929-2007, London : Sage, 2017. SOC412
