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Consumer behavior : building marketing strategy
Mothersbaugh, David L., author.
New York, NY : McGraw Hill LLC, [2024]
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Mothersbaugh, David L., |
| Subject: |
Consumer behavior Market surveys |
| Publication Year: | 2024 |
| Language: | English |
| Published: | New York, NY : McGraw Hill LLC, [2024] |
| ISBN: | 9781266114762 1266114769 |
| Notes: | Revised edition of the authors' Consumer behavior, [2020] Includes bibliographical references and indexes. |
| Course: |
BUS360 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.83420973 HAW 2024 | Available |