2. Advanced social media marketing: how to lead, launch, and manage a successful social media program Funk, Tom, 1965- [Berkeley, CA] : Apress, c2013. SOC413
3. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
4. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
5. How to go viral and reach millions: top persuasion secrets from social media superstars, Jesus, Shakespeare, Oprah, and even Donald Trump Romm, Joseph, Eugene, OR : Luminare Press, [2018] SOC413
6. Strategic social media: from marketing to social change Mahoney, L. Meghan, Hoboken, New Jersey : Wiley & Sons Inc., [2024] SOC413
7. Social media analytics strategy: using data to optimize business performance Gonçalves, Alex, [New York] : Apress, 2017. ADS330
8. The social media bible: tactics, tools & strategies for business success Safko, Lon. Hoboken, N.J. : John Wiley & Sons, c2012. JOUR395
9. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025] SOC413 JOUR395
10. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Chicago : Rand McNally, 1970. SOC413 JOUR395
