3. Customer relationship management: concepts, applications and technologies Buttle, Francis, Abingdon, Oxon : Routledge, 2024. BUS240
5. 客户关系管理: 理念, 技术与策略 = Customer relationship management : concepts, techniques and strategies 苏朝晖, 北京 : 机械工业出版社, 2023. BUS523
6. 顧客關係管理 = 精華理論與實務案例 = Customer relationship management 戴國良. 台北市 : 五南圖書出版股份有限公司, 2019. BUS523 HyRead ebook
10. Managing customer experience and relationships: a strategic framework Peppers, Don, Hoboken, New Jersey : Wiley, [2022] BUS240