1. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
2. Hidden persuasion: 33 psychological influence techniques in advertising Andrews, Marc, 1978- Amsterdam : Bis, 2019. PRA310
4. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
5. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
