3. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete (Pete S.), New York, New York : Thames & Hudson, 2016 PRA330
4. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
5. 廣告寫作的藝術: 廣告史上最傑出的五位廣告大師的創作哲學 = Art of writng advertising : conversation with masters of the craft Higgins, Denis. 台北 : 滾石文化, 1997. PRA310
7. Contemporary advertising and integrated marketing communications Arens, William F., New York, NY : McGraw Hill LLC, [2023] PRA130
8. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
10. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
