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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Barry, Pete (Pete S.), author
New York, New York : Thames & Hudson, 2016
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Barry, Pete (Pete S.), |
| Subject: |
Advertising Advertising campaigns Advertising copy |
| Publication Year: | 2016 |
| Language: | English |
| Published: | New York, New York : Thames & Hudson, 2016 |
| ISBN: | 9780500292679 0500292671 9780500292679 |
| Notes: | "Reprinted 2020" -- Title page verso. "3rd edition: +social media and more" -- Title page. Includes bibliographical references (page 315) and index Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion |
| Course: |
PRA330 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.1 BAR 2016 | Available |