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Advertising campaign planning : developing an advertising-based marketing plan
Avery, Jim,
Irvine, California : Melvin & Leigh, Publishers, c2016.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Avery, Jim, 1947- |
| Subject: |
Advertising campaigns Advertising media planning Marketing |
| Publication Year: | 2016 |
| Language: | English |
| Published: | Irvine, California : Melvin & Leigh, Publishers, c2016. |
| ISBN: | 9780978663834 0978663837 |
| Notes: | Previous ed.: 2010. Includes bibliographical references and index. |
| Course: |
PRA440 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.113 AVE 2016 | Available |