Debug: No search context available for navigation
The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
Higgins, Denis.
New York ; McGraw-Hill, c2003.
"The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life."--BOOK JACKET.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Higgins, Denis. |
| Subject: |
Advertising Advertising copy Advertising executives |
| Publication Year: | 2003 |
| Language: | English |
| Published: | New York ; McGraw-Hill, c2003. |
| ISBN: | 9780071410939 0071410937 |
| Series: | A McGraw-Hill advertising classic |
| Notes: | Originally published: Lincolnwood, Ill. : Contemporary, 1965. |
| Course: |
PRA310 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 659.1 HIG 2003 | Available |
| English Book (4/F) | 659.1 HIG 2003 | Available |
| English Book (4/F) | 659.1 HIG 2003 | Available |