2. Planning and managing public relations campaigns: a strategic approach Gregory, Anne, 1953- London, United Kingdom ; Kogan Page, 2021. JOUR450
3. Public relations theory: capabilities and competencies Shin, Jae-Hwa, Hoboken, NJ : Wiley-Blackwell, 2021. PRA320
4. Exploring public relations and management communication Tench, Ralph, Harlow : Pearson Education, 2021 PRA320
5. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Scott, David Meerman, Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] GDM524
6. MediaWriting: print, broadcast, online and public relations Silverman, Deborah A., New York, NY ; Routledge, 2025. GEB102
7. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025] SOC413 JOUR395
8. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Chicago : Rand McNally, 1970. SOC413 JOUR395